Lodging business is a form of long-term property investment with high investment value. Besides the continuously rising property value, the demand for hotel accommodations tends to be stable, especially in Indonesia, a tourist destination. The tips for managing a lodging business are crucial for lodging entrepreneurs to maximize profits in this line of business!
Running a lodging business throughout Indonesia is said to always be profitable. Not without reason, as there is a vast potential for Indonesia’s tourist resources that attract both domestic and international tourists. This correlates with the demand for hotel accommodations by tourists as their place of stay.
Behind the promised profits, there are strategies that need to be implemented by business owners to ensure their lodging can generate optimal profits. What are they? Let’s explore the tips for managing a lodging business from rideum.io below.
Key to Success for Managing Lodging Business
- Understanding the Market and Customer Objectives
Owners and lodging managers have to understand the market and the objectives of their potential customers. To comprehend this, conduct market research regarding the preferences and needs of potential guests. Some things to be known are whether they are looking for accommodation for business purposes, family vacations, or satisfying staycation experiences. By understanding the target market, lodging business owners can tailor services and facilities to meet their customers’ needs.
- Building a Strong Image and Brand
Building a strong image and brand is a crucial step in attracting guests. Focus on the uniqueness or added value that the hotel can offer, such as a strategic location, high-quality services, or attractive design. Use social media and various online marketing channels to build brand awareness and promote the advantages of the hotel or lodging. Remember that customer satisfaction can have a positive impact, as guest reviews can attract interest from potential guests.
- Focus on Delivering Service Quality
Service quality is one of the key factors that affect the guest experience. Ensure that hotel staff, both in-house and third-party, can provide friendly, responsive, and professional service. As a tip, if using third-party hotel staff, use a concierge application to facilitate end-to-end task management. Also, ensure that all aspects of service, from check-in to check-out, meet high standards. Respond to guest feedback, whether conveyed directly or indirectly, quickly and take action to address any issues that may arise.
- Optimize Facilities and Necessary Comfort
Facilities and comfort offered by the hotel can be a major attraction. Ensure that the bedrooms are comfortable, clean, and equipped with modern amenities. Additionally, consider providing additional facilities such as a swimming pool, spa, high-quality restaurant, and meeting areas. This can enhance the appeal and provide guests with a complete experience.
- Utilize Technology for Booking and Promotion
In this digital era, technology plays a crucial role in managing hotel businesses. Use hotel management applications or systems to make online booking easier and ensure that the hotel’s website is responsive when accessed. Utilize social media for promotion and interaction with potential customers. Offer special discounts or packages for bookings through the official hotel’s website.
- Provide a Local Experience
If the managed hotel is in a unique location, leverage the local beauty to provide a special experience to guests. Collaborate with local businesses, provide information about local attractions, and offer regional cuisine. This can enhance the value and make the stay experience more memorable.
- Implement Smart Pricing Strategies
Smart pricing can be the key to increasing occupancy and profits. Monitor market trends, identify busy periods, and use dynamic pricing strategies to adjust rates based on demand. Offer discounts or special packages to attract guests during less busy periods.
- Maintaining Relationships with Loyal Customers
Loyal customers can be a valuable asset for hotel business owners. Offer loyalty programs, special discounts, or exclusive packages to frequent guests. Maintain good communication with customers through newsletters or social media to stay connected and provide up-to-date information.
- Performance Analysis and Continuous Improvement
Conduct routine performance analysis to evaluate the success of implemented strategies. Review guest feedback, analyze booking trends, and evaluate financial performance. Identify areas that need improvement and make necessary changes to enhance hotel performance.
By following the above tips, hotel managers can increase the chances of success in managing the hotel business. Success is not only dependent on the facilities offered but also on effective management and satisfying guest services. By prioritizing customer experience and continually innovating, hotel businesses can grow and develop sustainably.
- Maintain Cleanliness and Security of Lodging
Cleanliness and security are key factors observed by guests. Ensure the hotel remains clean, both in public areas and in rooms. Implement strict security protocols, including access control, security systems, and regular inspections. Providing a sense of security to guests will increase their trust in the hotel.
To ensure that security personnel and hotel staff, especially third-party staff performing cleaning processes, can perform their tasks maximally, it is highly recommended to use a concierge application. This application can also help ensure that third-party workers arrive at the hotel on time and effectively.
The Benefits of Using Concierge Application to Optimize Operations
Using a concierge application is one of the tips for managing lodging businesses that should not be overlooked! This application can assist hotel managers in managing third-party hotel service staff from various aspects, such as:
- Simplifying Administrative Tasks
A concierge application can help simplify administrative tasks for hotel staff. This includes schedule management, task planning, and job assignments. With an automated system, staff can focus more on providing direct service to guests.
- Monitoring Staff Performance
The concierge application provides tools for monitoring staff performance. Managers can track productivity, attendance rates, and individual staff performance. This allows the identification of areas where improvement is needed and ensures that service standards are maintained.
- Effective Communication with Third Parties
The concierge application can improve communication between hotel staff and third-party workers. Messages and information can be conveyed quickly and efficiently through an integrated platform. This helps staff work collaboratively and respond to guest needs more quickly.
- Integration with Third-Party Systems
The concierge application can be integrated with various third-party systems, such as property management systems (PMS), reservation systems, or payment applications. Such integration ensures that all data related to hotel services can be accessed and managed more efficiently.
Best and Most Helpful Concierge Applications
Interested in using a concierge application to optimize the performance of third-party hotel staff? BleuDash can help third-party agents act as hotel maintenance providers to complete their tasks better and faster in one dashboard, thus optimizing maintenance costs.
BleuDash from Rideum is a concierge and delivery application that suits the needs of lodging business practitioners. This application provides convenience through a summary dashboard to monitor task status, track tasks performed in real-time, and is transparent and secure for both business owners and vendors, as it can be tracked effectively.
Consult your needs with the Rideum Team for free and get the best solutions for lodging by clicking this link.
